Has VW of America Decided On A New Name?
Another automaker heading toward the future with EV vehicles in mind. At the beginning of the year, GM redesigned its logo to be geared towards electrification. Next up is reportedly VW and its new name: Voltswagen. Is this an early April Fool’s Day joke? Hard to say. There is an official press release but we’ll let you decide.
The re-branding is a public declaration of the company’s future-forward investment in e-mobility, according to the press release Volkswagen. By definition, Volts are the derived units for electric potential between two points. Using that, the new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion.
“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America. “The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car.”
This name change will only be applied to America and the statement did confirm that all gas-powered models would remain with the conventional VW badge. To distinguish between Voltswagen and Volkswagen, the dark VW logo backdrop will reportedly be replaced with a light blue color. Additionally, “Voltswagen” will be placed as an exterior badge on all EV models with gas vehicles sporting the VW emblem only. The American name change begins May 2021.