Privacy Policy

Effective Date: February 17, 2023


We at Gray Television, Inc. ("GTI"), along with our television stations ("Stations"), respect your privacy. We have adopted this Privacy Policy to explain what information about you we collect, how we use it, and how we share it. We provide a link to this Privacy Policy wherever it applies, such as on our Station websites, our mobile apps, our social networking presence, and other online services that we provide and control ("Services"). By using our Services, you accept our practices as described in this Privacy Policy.

This Privacy Policy does not apply to services offered by other companies or individuals, even if a product or site is linked to our Services and even if a relationship exists between GTI and a third party (see Your Choices below).

This Privacy Policy is incorporated by reference into the GTI Terms of Use Agreement , which also governs our Services.

If you are a resident of California, Nevada or Virginia, there are additional sections of this Privacy Policy that apply to you.

Information We Collect

When you use our Services, we may access or collect personal information about and from you. We may collect this information from you directly when you provide it to us for a specific purpose, such as when you enter a contest or send us information about a news story. We may collect information about you from third party sources, such as ad networks. We also may automatically collect certain information, such as through the use of analytics tools that evaluate how you interact with our online content.

We may collect the following categories of personal information:

How We Use Your Information

We use the information we collect for a variety of business purposes, including to:

We may also use the information we collect to:

How We May Disclose Your Information

To provide our Services, we may disclose your personal information to certain third parties, including:

Location Information

If you enable certain features, we may obtain location information from your device to provide location-related services, for example, weather alerts or breaking news alerts. Your location information may be shared with third parties that we have contracted with to perform the location-based features of our Services or collected by and/or shared with our third-party partners who help to provide you personalized advertisements.

We will ask for your permission before collecting this location data. You can withdraw consent to use precise, real-time or network location data at any time by turning off the location-based feature on your mobile device or by opting out of using any location-based features. If you withdraw consent, functionality associated with precise, real-time or network location may be limited. For more information about your choices regarding location data, see Your Choices below.

Cookies and Similar Technologies

A "cookie" is a small text file stored on your device that helps us recognize repeat visitors, personalize your experience, deliver Services efficiently, monitor how our Services are used, deliver customized advertising, and for other purposes.

We also use other digital technologies, including web beacons, pixel tags, or clear GIFs. These are small, transparent graphic images that are placed on a web page or in an email and used to monitor the activity of the user accessing that web page or email. These digital technologies are used for website traffic reporting, measuring advertising effectiveness, customizing users' online experiences, and for other purposes.

Like most online operators, we use these technologies to collect information about our website and app users automatically, deliver Services, tailor your experience, monitor how our Services are used, improve them, and deliver customized advertising, as well as for other related purposes.

You may configure your browser to reject cookies. But if certain cookies are disabled, you may not be able to use all features of our Services. We do not currently respond to a web browser's "do not track" signals.

Social Media

Our Services may use social media plug-ins (e.g., the Facebook "Like" button, "Share to Twitter" button) to enable you to easily interact with certain social media websites (e.g., Facebook, Twitter, Instagram) and share information with others. When you visit our online Services and engage with these plug-ins, the social media platforms can place a cookie or pixel on your device enabling such operators to recognize individuals who have previously visited our online Services. If you are logged into these social media websites while visiting our online Services, the social media plugins allow the relevant social media websites to receive information that you have visited our online Services or other information. The social media plugins also allow the applicable social media websites to share information about your activities on our online services with other users of the social media website. We do not control any of the content from the social media plugins. We may also interact with you on social media platforms. If you contact us on one of our social media platforms, request services, or otherwise communicate directly with us on social media, we may contact you to interact with you. For more information about social media advertising and social media plugins from other social media websites, please refer to those websites' privacy and data sharing statements.

Advertising and Personalized Content

Advertising is important to our provision of free and low-cost Services to you. We may share your personal information with our advertisers, advertising networks, or other third parties for direct marketing and promotional purposes. Additionally, GTI and its Stations, our advertisers, certain outside network advertising services, and other third parties may place cookies, web beacons, and other similar technology on your device to personalize your experience, collect information about your preferences, collect location information, and/or deliver customized advertising content.

Advertisers and other third parties involved in the delivery of ads to you may offer you opportunities to choose what type of information about you is collected, used, and shared, and how that is done. We do not control outside parties or the choices they may offer you - please contact them directly to learn about your choices. For more information about your options for receiving personalized advertisements, see Your Choices below.

Safeguarding Children's Privacy

Our Services are not directed to children. We do not knowingly collect personal information online from children under 16 years of age.

Accessing Account Information

Certain Stations and Services may allow you to register for an account. If these functions are available, you may view your user profile and related information, update that information or delete that information or account. If you delete your account, we will delete information associated with your account, except as prohibited by applicable law or as needed to protect the rights and property of GTI and its users. Changes you make to account information may not occur in all copies or back-ups held by us or others, or if we determine that the change would be unduly expensive or burdensome. We may deny a request to access, change or delete account information if we believe there is a question about the identity or authority of the requester.

Information Security

We take steps to protect the security of the information you provide us. Yet, no security is perfect, and transmissions over the Internet are potentially vulnerable. Please use caution when disclosing your personal information.

Your Choices

Changes to the Privacy Policy

We may change this Privacy Policy from time to time. When we change our Privacy Policy, we will update the date at the top of the policy. If the changes are significant, we will provide a more prominent notice. By using our Services following a change to this Privacy Policy, you accept our practices as described.

Contact Us

If you have questions or comments regarding this Privacy Policy, please e-mail us at or via postal mail to:

Gray Television, Inc.
Attn: Privacy Policy
VP Digital Media
4370 Peachtree Rd. NE Atlanta, GA 30319

Additional Information for California Residents

GTI and its Stations have adopted this privacy notice for California Residents to supplement information provided in our generalprivacy policy. For purposes of compliance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA), this privacy notice is also a Notice at Collection. This section applies only to individuals residing in the State of California who are considered "Consumers" under the CCPA and from whom we collect "Personal Information" as defined in the CCPA, which include our business-to-business contacts who are California residents.

Information We Collect

We collect certain categories of information directly from you when you provide them to us, from third parties, and automatically when you use our Services. We collect the following categories of personal information:

How We Use Your Information

We use the information we collect to for a variety of business purposes, including to:

We may also use the information we collect to:

"Selling" and "Sharing" Personal Information

We use digital technologies, including online identifiers, to provide you with personalized marketing and perform online analytics. We may disclose these online identifiers to our analytics and marketing partners. The CCPA considers this to be Selling and Sharing of your personal information. GTI does not have actual knowledge that it Sells or Shares Personal Information about consumers under 16 years of age.

Additionally, we may share your information with co-sponsors of our contests and promotions, which also could be considered a Sale under the CCPA.

You have the right to opt-out of Selling and Sharing. For more information about these activities and to exercise your right to opt-out of Selling and Sharing, please see our "Do Not Sell or Share My Personal Information" page, which contains our Notice of the Right to Opt-Out and opt-out mechanism.

Retention Policy

Unless otherwise required by law, it is our policy not to retain Personal Information or Sensitive Personal Information for longer than is reasonably necessary to achieve the purpose for which it was collected. The criteria we use to determine specific retention periods include whether you have provided your consent and have not withdrawn it; whether there are other legal grounds for the continued processing; whether you have objected to the processing and there are no overriding legitimate grounds for the processing; and whether retention or deletion is necessary to comply with legal obligations.

Your California Consumer Rights

As a California resident, you have certain rights to your Personal Information.

How to exercise your rights

To contact us regarding any questions related to website, programming, or subscription information, please call us at (615) 721-7313.

You may submit a verifiable consumer request to exercise your California privacy rights described above by:

You can request to opt-out out of the sale or sharing of your personal information here: Do Not Sell My Personal Information.

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. The verifiable consumer request must:

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

If we are unable to take the action you requested (e.g., because we are required to keep information for legal reporting purposes), our response will explain our reasons.

California "Shine the Light Act"

If you reside in California and have an established business relationship with us, you may have the right to receive information about how we share your personal information with our affiliates or third parties, such as our advertisers. If you wish to learn about our practices, please send a written request to the contact information identified above. Please identify that your request is pursuant to the California "Shine the Light" Act. GTI is not able to provide information about how companies outside GTI might use or disclose your information.

Additional Information for Nevada Residents

This section of the Privacy Policy only applies to residents of Nevada. If you are not a resident of Nevada, this section does not apply to you. Terms that are capitalized are defined in the Nevada law.

As defined under Nevada law, we do not sell Covered Information. However, Nevada Consumers may submit a verified request at any time directing that we not make any Sale of any Covered Information that we have collected or will collect about the consumer, as defined under the Nevada law. To submit such a request, you can email

Additional Information for Virginia Residents

This section of the Privacy Policy only applies to residents of Virginia. If you are not a resident of Virginia, this section does not apply to you. Terms that are capitalized are defined in the Virginia law.

Pursuant Virginia's Consumer Data Protection Act, as amended ("VCDPA"), Virginia residents may have certain data privacy rights. This section describes your rights under the VCDPA. For additional details about GTI's privacy practices, please see the other sections of our generalPrivacy Policy.

Targeted Advertising : We use digital technologies, including online identifiers, to provide you with personalized advertisements. We may disclose these online identifiers to our advertising partners. The VCDPA considers this to be a Targeted Advertising and Virginia residents have the right to opt-out of this processing. You may opt-out of this processing here: Ad Opt Out.

Your Virginia Rights: If you are a resident of Virginia, you have the following consumer rights

To exercise your rights you can:

To contact us regarding any questions related to website, programming, or subscription information, please call us at (615) 721-7313.

To opt-out of the sale of your personal information for targeted advertising, please use the opt-out feature above.

We will work to verify your request using reasonable means; if we are unable to do so, we may ask you follow-up questions. To protect your personal information, when submitting your request, please provide information sufficient for us to reasonably verify you are the person about whom we collected personal data and describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it.

We will process your verifiable request free of charge, but we are only obligated to provide information to you pursuant to such requests two times in a 12-month period.

Note, we may deny your request in whole or in part if we cannot verify your identity. Under the VCDPA, you may appeal our decision with regard to your request. To do so, please send an email to, with the word "Appeal" in the subject line.