The Ford Mustang: A Decade of Dominance as the Top-Selling Sports Car

2018 Ford Mustang GT (Kona Blue with Performance Pack)
2018 Ford Mustang GT (Kona Blue with Performance Pack)

These days the Ford Mustang has a lot to celebrate. Its 59th birthday is right around the corner, and it has consistently been the world’s best-selling sports car in the last ten years combined. According to data from S&P Global Mobility, the Mustang has managed to out-sell the competition in the overall market for the last decade.

“We’re proud of the entire Mustang family, what it represents to Ford and especially our passionate Mustang owners and fans,” says Dave Bozeman, the VP of Enthusiast Vehicles for Ford Blue and Ford Customer Service Division. “It’s our commitment to serving Mustang’s global community, from Atlanta to Adelaide and beyond, that has earned Mustang the honor of world’s best-selling sports car for 10 years combined.”

The Ford Mustang’s Numbers Don’t Lie

Based on Ford’s sales data, the United States leads the charge as the primary market for Mustang ownership, taking up 78% of worldwide sales. There has been noticeable growth in many international markets for the Ford Mustang as well. Germany is up 17%, Great Britain is up 14.4%, Switzerland has grown up 14.9%, and the Middle East has increased 7.4%.

Affordability, Trim Options, and the New 2024 Ford Mustang

2024 Ford Mustang. Pre-production vehicles shown.

With the base model’s MSRP starting at $27,770 and nine available trims as coupes and convertibles, the Ford Mustang has displayed a wide selection of affordable options that can suit one’s individual budget.

The seventh-generation 2024 Ford Mustang is expected to propel sales even further in the summer of 2023 by serving as the newest chapter in the model’s life. By putting a stronger emphasis on its lean, muscular look, aggressive performance, and macho sound, the new Mustang has already shown wide appeal to fans of sports and muscle cars, as well as the younger generation of upcoming enthusiasts.

Available with two new engine options, the 2024 Ford Mustang can come equipped with a 2.3-liter EcoBoost, and the very tantalizing 5.0-liter Coyote V8, which is the Mustang GT’s most powerful factory-equipped engine ever by generating 500 horsepower.

Some of the other extra features future owners of the 7th-gen Mustang can look forward to using, such as the Remove Rev function that allows the user to crank the engine from a distance using its key fob, and the new Electronic Drift Brake that both novice and veteran drifters will be taking full advantage of.

The Ford Mustang’s Electric Appeal

Preproduction Mustang Mach-E models shown. Available starting fall 2022.

Because the Ford Mustang has seen huge success among sports car and muscle car enthusiasts, its lineup has continued to see even more appeal after breaking into the EV market as the all-electric SUV, the Mustang Mach-E with over 150,000 units being produced in Ford factories since its debut in 2021. The electrified Mustang has since expanded its market reach to 39 countries, with its latest launches in Taiwan and Australia.

Ford aims to crank up EV production by the end of 2023 with 600,000 units annually and over 2 million produced units on the road by 2026.

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