Stellantis Launches A New, Cheaper Parts Brand To Keep Older Cars Alive
For the longest time, Stellantis has been one of the biggest contenders for the replacement parts and service industry in North America thanks to its Mopar brand. Now, the company announced that it will be expanding on its role as an aftermarket supplier with its new line of high-quality and affordable parts, bproauto.
Stellantis To Corner The Aftermarket
Before bringing it to North America, the bproauto parts portfolio received great success for decades in international markets like Europe, South America, and the Middle East. The automaker aims to make this new parts brand the first choice to maintain most makes and models as the aftermarket continues to change, as well as the company’s long-term shift over to electric vehicles. In a press release, the bproauto portfolio comes with a two-year/unlimited-mile warranty. Its selection of batteries will also come with two-year, free placement coverage, and brake pads will carry a limited lifetime warranty.
“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models,” says Mike Koval, head of Mopar North America. “While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars – new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands.”
Mopar vs bproauto
While Mopar has made a name for itself as one of the biggest suppliers of performance parts for muscle car enthusiasts (just take a look at our Road Burner project), as well as off-road performance for the Jeep brand, bproauto’s focus is set for maintenance and longevity by supplying a reliable selection of advanced parts in an age where the aftermarket industry is constantly changing.
The North American market will have access to 30 parts categories that support most makes and models in an effort to maintain older vehicles while the landscape of the auto industry continues to change. Additional product lines will also be phased into the Stellantis dealership network.