New Dodge Charger SRT Production Model Teased in Holiday-Themed Ad, Expecting Late 2024 Launch

Some eagle-eyed muscle car fans may have noticed an Easter egg in Dodge’s new 15-second “Think Twice” ad. With the next-gen Dodge Charger SRT right around the corner, an updated concept illustration gave viewers a sneak peek at the real thing, which is somewhat different compared to the original Dodge Charger Daytona SRT concept.

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As seen in the video below, the shape of the Dodge Charger SRT remains relatively similar to its predecessor, but with some noticeable changes. The headlights take on a more circular, old-school shape, contrasting that of the concept’s flat and slim LEDs. The front bumper has also gone through a redesign, and it also includes some more ordinary door handles and some larger mirror caps.

This updated Dodge Charger SRT concept sketch can be seen inside “Santa’s Nighty List” book, in which the narrator says, “Face it, Santa’s nice list isn’t where you want to be this holiday. Why? Because landing on the naughty list is way more fun. And the best way to get there is behind the wheel of a Dodge muscle car.”

The text below the illustration reads, “Preproduction model shown for illustration purposes only. Available late 2024.”

See The Dodge Charger SRT Teaser in the Ad Below

Other Dodge vehicles seen in the ad include the final versions of the Challenger, Charger, and Durango models. The 2024 Dodge Durango SRT Hellcat will be the final version equipped with a HEMI V8 engine before the brand switches over to the more powerful Hurricane Turbo Inline-Six engine by 2025.

It is believed that the new Dodge Charger lineup will feature three electrified options, each with their own platforms:

  1. The entry-level single-motor RWD version that produces 402 hp (300 kW / 408 PS)
  2. Mid-range dual-motor AWD version that generates 670 hp (500 kW / 680 PS)
  3. Top-level model with 885 hp (660 kW / 897 PS)

A Rumored Gas-Powered Version in the Works?

While the electrified Dodge Charger SRT is expected to arrive on dealership floors by late 2024, there has been a lot of rumors about the development of a next-gen gas-powered Charger. Even though Dodge has not confirmed it, leaked photos of a prototype with an empty engine bay and transmission tunnel strongly suggest it as a possibility. Along with the debut of the Hurricane Turbo Inline-Six engine in other upcoming Stellantis models, rumors of an ICE Dodge Charger SRT shouldn’t be dismissed quite yet.

This, and with major automakers struggling to sell electric vehicles, a gas-powered, two-door Dodge Charger SRT would certainly have muscle car enthusiasts lining up around the block to get their hands on one. In the meantime, we can expect the new Dodge Charger to look similar to the photos in the gallery below.

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