RTM Studios Announces Covercraft As “The Official Car and Seat Cover Supplier” Of POWERNATION
December 13th, 2018
Franklin, TN – December 13, 2018 – RTM Studios, a Raycom Media Company and producer of “POWERNATION,” announced today that Covercraft will be “The Official Car and Seat Cover Supplier” of “POWERNATION” in 2019.
“We are thrilled to partner with Covercraft on this marketing initiative in 2019,” RTM Studios President Matthew Hawkins said. “Many of the builds featured on “POWERNATION” in the coming year will feature custom car and seat covers made for these one-of-a-kind vehicles.”
“With RTM Studios’ “POWERNATION” franchise, Covercraft will be reaching a highly-engaged, automotive enthusiast fan base with products designed for their vehicles,” said Mark Korros, President and CEO of Covercraft Industries. “From XOR’s off-road rigs to Detroit Muscle’s beautifully restored muscle cars, Covercraft products offer complete protection for whatever you drive. Covercraft prides itself as the industry leader in premium custom-fit vehicle protection products. Our association with PowerNation is a wonderful opportunity to feature our amazing vehicle protection technologies with another Industry Leader.”
“POWERNATION” has become synonymous with automotive television success by reaching millions of enthusiasts each week with popular shows Engine Power, XOR, Truck Tech, and Detroit Muscle. “POWERNATION,” America’s #1 automotive how-to television franchise, will anchor the Sunday morning “DRIVE” automotive programming block on HISTORY® in 2019. Additionally, “POWERNATION” will air on NBC Sports Network during their “OVERDRIVE” automotive programming block and on the Raycom Media Station Group.
The long-running “POWERNATION” hits include:
• Engine Power: HORSEPOWER CREATED & EXPLAINED Our Engine Power hosts share their deep knowledge of making horsepower with mild street engines or full-blown race power plants.
• XOR: RIGS FABRICATED TO CONQUER OFF-ROAD OBSTACLES To build and fabricate the toughest and most durable off-road vehicles, the XOR hosts deliver their expertise to keep viewers motivated to build their rigs and put them on the trail.
• Truck Tech: TRUCKS & SUVs BUILT FOR ACTION & STYLE From work trucks to boulevard cruisers, Truck Tech invokes a passionate truck and SUV audience’s desire to work on and drive their own personalized truck.
• Detroit Muscle: AMERICAN AUTOMOTIVE V8 PASSION DELIVERED The rumble of V8 power is the backbone of both classic muscle cars and today’s high-horsepower vehicles. Detroit Muscle extracts every foot-pound of torque with American style and performance.
ABOUT RTM STUDIOS
Based in Franklin, Tenn., RTM Studios is a full-service television marketing and media company specializing in automotive tech content. For more information, visit www.rtmstudios.com. RTM is a wholly owned subsidiary of Raycom Media. For more information, visit www.raycommedia.com.
ABOUT RAYCOM MEDIA
Located in Montgomery, Alabama, Raycom Media owns and operates 53 television stations covering over 13 percent of the United States across 18 states. For more information, visit www.raycommedia.com.
Covercraft Industries, LLC is the leading branded manufacturer of Automotive, Marine and Recreational Vehicle protection products, as well as a market leader in outdoor protection products for Home and Garden. Covercraft’s product offerings include full vehicle covers, seat covers, front end masks, dashboard covers, window sunscreens, patio furniture and outdoor kitchen covers and other products that preserve and protect. The company focuses on custom fitment with a library that includes more than 450,000 patterns for distinct automotive and outdoor protection products. Covercraft is certified to both ISO/TS16949:2009 and ISO 14001 standards.
Covercraft owns additional market-leading brands including ADCO, Carver, Colgan, DashMat, GT Covers, Marathon Seat Covers, Precision Fit and PCI. Licensed partnerships include Carhartt, Ford, Prym1 Camo, Tommy Bahama and Winnebago. Founded in Southern California in 1965, Covercraft is Headquartered in Pauls Valley, Oklahoma with additional company-owned manufacturing facilities in California, Colorado, Montana, South Carolina, Texas, Australia and Mexico.
For more information, visit www.covercraft.com.