Ford Conquers the Competition as America’s Top-Selling Automaker of 2023… So Far

2023 Ford Expedition Timberline in Forged Green.

Ford, much like every other major auto brand, make it their mission to start every new year at 100%, going full-throttle in their efforts to outsell the competition and create as many happy customers as possible. Within the first quarter of 2023, Ford has emerged victorious as the best-selling brand in America in terms of trucks, SUVs, Vans, EVs, and Muscle Cars, seeing an overall 10.7% increase in sales.

Nearly every branch of Ford has seen significant spikes three months into the new year. Their iconic F-Series of pickup trucks went up 19.6%, three-row SUVs are up 47.6%, the Bronco brand saw a 18.3% increase, Ford Pro Transit vans are up 86%, Mustangs saw a 5.2% increase, and its line of electric vehicles as seen a rise of 41%.

“Ford is off to a fast start to the year.  Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments.  And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang and Ranger, will only add to this momentum,” says Ford Vice President of Sales Distribution and Trucks, Andrew Frick.

The total sales of all of Ford’s brands (Ford Blue, Ford Pro, Model e, and Lincoln) reached a grand total of 475,906 sold units as of March 2023, which is a 10.1% increase compared to this same time in 2022.

Ford is America’s #1 Truck Manufacturer of 2023 (so far)

Trim levels include XL, XLT, Lariat, King Ranch, Platinum and Limited, in addition to Raptor. Law enforcement can choose the F-150 Police Responder – the industry’s first and only pursuit-rated pickup, giving agencies a more versatile and capable patrol vehicle

As of 2022, Ford’s F-Series has been on a consistent 46-year winning streak as America’s top-selling pickup truck manufacturer, and the wins continue to roll in. Upon the end of Q1 for 2023, Ford has managed to sell 254,023 trucks and vans, with GM’s line of trucks and vans in second place by an estimated 27,000 sold vehicles.

 In 2022, Ford successfully sold over 640,000 F-Series trucks, which calculates to approximately one truck purchased every 49 seconds. Or, if you took every F-150 to every F-550 sold last year and lined them up bumper to bumper, the end result would be a lineup of over 2,400 miles. That is longer than the distance between Detroit and Los Angeles.

Ford is America’s #1 Electric Vehicle Manufacturer of 2023 (so far)

2022 Ford F-150 Lightning Pro. Pre-production model with available features shown. Available starting spring 2022.

With the growing surge of electric vehicles on the market, this is uncharted territory that many major automakers gradually becoming more and more familiar with. But just like its line of pickup trucks, Ford seized the mantle for America’s top-selling EV manufacturer for Q1 of 2023.

Ford saw an impressive 41% in sales for its lineup of electric vehicles, totaling 10,866 sold units by March 2023. The Ford F-150 Lightning took up a significant portion of sales, with a total number of 4,291 sold EV pickups to date. Production for the truck recently saw a two-week pause due to some recalled batteries, but Ford insists that the Lightning is back on track to reach its goal of 150,000 trucks to make it off the factory line by the end of the year.

The E-Transit became America’s top-selling electric van in 2022, and by March 2023 it has already seen a 62.7% increase in sales. This helped Ford make up for lost time it sustained at factories when there was any downtime in production. Especially since sales for the Mustang Mach-E were down.

Ford is America’s #1 SUV Manufacturer of 2023 (so far)

Ford’s lineup of SUVs have also seen a surge in sales entering the new year. The Ford Explorer went on the be the top-selling three-row SUV in America, and the massively popular Bronco brand successfully managed to out-sell its rival, the Jeep Wrangler, once again after seeing a 37.6% increase in sold units. The Ford Expedition also managed to double its sales when compared to its numbers in Q1 of 2022.

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