PowerNation Will Anchor Sunday Mornings On History
RTM Studios, a Raycom Media Company and producer of “POWERNATION,” has announced that America’s #1 automotive how-to television franchise “POWERNATION” will anchor the Sunday morning “DRIVE” automotive programming block on HISTORY® in 2019. “POWERNATION” has become synonymous with Sunday morning television success by reaching millions of enthusiasts each week with popular shows Engine Power, XOR, Truck Tech, and Detroit Muscle.
“DRIVE” is a dedicated programming block built to cater to the passions of auto enthusiasts. As a leader in the automotive programming category, A+E Networks® has achieved success with hit series like HISTORY’s “Counting Cars,” “Truck Night in America,” and programming events like “Car Week,” HISTORY’s best performing programming stunt of 2018, which included “Evel Live,” currently cable’s #1 Special YTD*.
“DRIVE” accelerates A+E’s auto-themed content strategy by bringing some of the biggest hits in automotive programming together with original short form, branded content, and digital elements to create a highly curated destination for auto enthusiasts. “DRIVE” initially began airing on HISTORY® on Sunday mornings and has recently expanded to FYI® on Saturdays in primetime.