Ford Will Debut The 2021 Bronco July 13 On National TV

After it was pointed out that the original reveal date of the 2021 Bronco was also O.J. Simpson’s birthday, it was switched yet again. But it seems this date will stick as Ford has announced the debut of the much-anticipated SUV will air on primetime national tv.

Ford will reveal the all-new Ford Bronco lineup across Disney’s broadcast, cable, digital and streaming properties. On Monday, July 13, three custom 3-minute films will air on ABC, ESPN, and National Geographic, in each network’s first commercial break in the 8:00 p.m. ET hour. All three films will be available on-demand on Hulu the following day.

Academy Award-winning director and acclaimed cinematographer, photographer and professional climber, Jimmy Chin, is collaborating with Disney CreativeWorks, Disney’s award-winning creative agency, to co-create network reveal stories with the Ford team.

“Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s,” said Jim Farley, Ford’s chief operating officer. “As a new era for Bronco begins, we’re proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild.”

Here’s how each network’s custom film will reveal the all-new Bronco family:

ABC: Bronco will be featured in a 3-minute film starring country music singer Kip Moore during “CMA Best of Fest,” the Country Music Association’s three-hour concert experience, airing Monday, July 13 (8:00–11:00 p.m. ET).

ESPN: Film featuring a different Bronco model and professional climber Brooke Raboutou will air during “SportsCenter.”

National Geographic: Academy Award-winning director and acclaimed cinematographer, photographer and professional climber Jimmy Chin will spotlight another Bronco during “National Parks: Yosemite.” Additionally, Chin will judge a hashtag challenge contest and appear in an Instagram Story featuring the Bronco on NatGeo’s Instagram account.

Hulu: On Tuesday, July 14, all three custom films will be available on demand on Hulu. The films will be available to viewers through interactive ad formats, and within a curated collection of outdoor and survival-themed content aligned with the Bronco lifestyle.


Ford Channels: In addition to the films created for ABC, ESPN and National Geographic, Ford also will share additional special content with fans on its YouTube, Facebook, Instagram and Twitter channels starting at 8:00 p.m. ET on July 13 – including additional details on the performance strengths of each new Bronco model.

Fans can reserve their Bronco model for $100 each, starting Monday, July 13 at 8:00 p.m. ET at ford.com.