Ford Says Bronco Will Be More Than An SUV, Will Be An Entire Brand

Ford

A lot of people are waiting on the 2021 Bronco, specifically. However, Ford wants you to know that Bronco will be much more than the one SUV.

Ford is introducing a new outdoor brand with an all-4×4 family featuring Bronco two-door, first-ever Bronco four-door, and smaller Bronco Sport model – all engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design principles for segment-leading levels of 4×4 capability, plus long-term off-road performance and dependability.

The Bronco team is creating its new Off-Roadeo outdoor adventure playgrounds to four U.S. locations starting next year; owners and enthusiasts can test the new Bronco lineup in challenging terrain and experience authenticity in the wild.

Bronco lifestyle is unleashed through Bronco Nation, an independent online community that enables owners and enthusiasts to share and discover off-roading adventures including trails, vintage Bronco vehicle information and event calendars.

Every Bronco model is engineered to deliver thrilling and confident off-road experiences that build on the original 1966 Bronco DNA and racing heritage, with ingenious new updatable technologies and adventure-ready attributes created with today’s outdoor enthusiasts in mind.

All three vehicles deliver on the brand’s three Built Wild principles:

  • Built Wild Extreme Durability Testing – These elevated Bronco torture tests ensure toughness across thousands of lab, proving ground and real-world extreme challenges in the toughest and harshest climates.
  • Built Wild Capability – Confidence to go over any-type of terrain (G.O.A.T.), provided by standard 4×4 and an exclusive terrain management system, plus unique Bronco-variant architectures with class-leading levels of capability and suspension technology
  • Built Wild Innovative Design – Broncos are the future of off-roading and deliver off-road ingenuity, new design innovations coupled with heritage-inspired DNA, plus new-levels of personalization that can flatter the novice and challenge the expert adventure seeker.

Ford will reveal the all-new Ford Bronco lineup across Disney’s broadcast, cable, digital and streaming properties. On Monday, July 13, three custom 3-minute films will air on ABC, ESPN, and National Geographic, in each network’s first commercial break in the 8:00 p.m. ET hour. All three films will be available on-demand on Hulu the following day.