Why The UK Banned This BMW Commercial
May 25th, 2018
Maybe it’s because, here in America, we have car ads like this all the time. But in the UK an ad like this one from BMW gets banned.
The ad which shows the BMW driving through different driving conditions promotes dangerous driving, according to the Advertising Standards Authority. Although we have to guess most of these takes were filmed on closed courses or away from the general public. BMW claimed the ad demonstrated the capabilities of the xDrive AWD system that it was promoting. What do you think? Good promotion or encouraging “dangerous” driving?
Source: The Drive