Rare ‘She Country’ Ford Mustang Going To Auction

The ‘She Country’ Ford Mustang was designed by a woman for women. And now it’s up for auction.

Mecum

Back in 1965 after Ann Goodro’s husband became terminally ill, she took over the Denver Ford dealership he managed before he passed away. Not everyone was a fan of the idea however, she took the responsibilities and ran with it. At the time, Colorado Ford dealers were offering a special edition Ski Country Mustang. Goodro rose to the challenge and outsold them all!

Mecum

That wasn’t enough for her, though. Goodro decided to create her own line of ‘She Country’ Mustangs. She ordered 48 cars finished in what were considered “feminine” special order colors: Limelite Green, Bermuda Sand, Evening Orchard, and Autumn Smoke. She then added a personalized plate with the customer’s name on the dash.

Mecum

Those small changes were all it took to make the vehicle stand out from traditional Mustangs. They were not only a sales success but did well in marketing for the dealership as well. Goodro went on to become the first woman president of the Colorado Automobile Dealers Association and ran the dealership until 1982. She died in 2016 at the age of 93.

Mecum

The surviving She Country cars are still around and one is coming up for sale at the Mecum Auctions event in Chicago on October 26. The car is one of the dozen Evening Orchard cars that were produced. It features a vinyl top, A/C, auto trans and the original 390 cubic-inch big-block V8. Amazingly, the car only has 42,000 miles on it. For being unrestored, the car is in very good condition and even has the Goodro Ford sticker in place.