Harley Is Moving To Bicycles Since Millennials Aren’t Buying Motorcycles

It’s been a rough past few years for Harley-Davidson. So the company’s decided to head in another direction hoping that it will attract the younger generation it’s been hoping to reach.

Harley is going back to bicycles, as in powered by pedals not motors. Guess they’re hoping for a nostalgia kick with this one. The last time Harley was in the actual bicycle business was 1922. And now Heritage Bicycles will be available this summer for a whopping $4,000.