Why The President Of Jeep ‘Feels Sorry’ For Ford
When it comes to the off-road market, automakers are always trying to out-perform each other. Which makes sense why the President of Jeep has thrown some shade Ford’s way about the newest Ford Explorer/Expedition Timberline. It seems he doesn’t want people thinking it’s a Jeep rival.
Jeep President of North America, Jim Morrison, doesn’t think the Ford Explorer Timberline could actually follow the Grand Cherokee Trailhawk on the trails. After talking about the 2022 Jeep Grand Cherokee lineup in an interview with MuscleCars & Trucks he mentioned:
“I actually feel sorry for (Ford Explorer Timberline) customers that get tricked. You can paint a tow hook red. It doesn’t mean that behind the tow hook it would even hold up in the right moment that it needs to.”
This isn’t the first swing Morrison has taken at Ford, either. The Detroit News got a quote from Morrison at the Detroit 4Fest poking fun at Ford’s issue with the new Bronco’s roof saying, “It’s going to rain on Saturday, so I don’t think there will be any Broncos here this weekend.”
It seems Jeep is taking a ‘put down competitors’ attitude rather than hype up their own product approach lately.