These Are The Top 10 Slowest-Selling Cars in the U.S. of 2023

The Jeep® Cherokee Limited ranks at No.1 of the Slowest-Selling Cars in the U.S.
The Jeep® Cherokee Limited ranks at No.1 of the Slowest-Selling Cars in the U.S.

It shouldn’t come as a surprise to anyone that buying a new or used car in the last few years has felt like wading through choppy waters. Some of the slowest-selling cars will spend months on the lot before finding a customer, while other models will disappear within days of arrival. Demand for gas-powered vehicles has gone through the roof, while the “Electric Revolution” appears to have lost its charge, leaving EVs and Hybrids by the wayside. And at the very center of this large purchase is, of course, the price of the car.

However, it appears that the sales figures for used cars have improved in 2023 when compared to 2022. In 2023, the average used car is sold in 49 days, which is 6.1 percent faster than in 2022. Meanwhile, the shelf life for new cars has gone up by 25.7 percent, rising from 38.4 days before being sold to 48.2 days.

“Used car prices were initially driven up by a lack of new car inventory,” says iSeeCars Executive Analyst Karl Brauer. “Now there are plenty of new cars on dealer lots, but consumers aren’t rushing out to buy them. The new car average time-to-sale is down by more than 25 percent even as used cars are selling 6.1 percent faster. This shows buyers are continuing to seek value in the used car market – despite a wide range of new car options.”

Top 10 Slowest-Selling Cars in the U.S.

RankNew/UsedMakeModelAvg. Days on the MarketPrice
1NewJeepCherokee128.7$39,238
2NewLand RoverDiscovery Sport119.4$53,422
3NewBuickEnvision117$39,917
4NewFordMustang108.6$56,670
5NewMazdaMX-5 Miata107.3$34,543
6NewLincolnAviator105.1$69,283
7NewNissanLEAF95.2$32,770
8NewFordEdge93.6$42,746
9NewNissanMurano88.7$45,130
10UsedTeslaModel S88.3$65,216

For added context, the Jeep Cherokee ranks at the top of the list for slowest-selling cars in the U.S. due to an incredibly sharp decline in sales. That, and the fact that the latest generation of Cherokee SUVs has been around for ten years. Back in May 2023, Jeep announced that it would be discontinuing production of the Jeep Cherokee after 49 years.

The Land Rover Discovery Sport is also facing a longer shelf life on dealership lots both due to its price, as well as the average cost to maintain the vehicle is slightly over $16k in the first 10 years of ownership.

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