Report Says Top Ford Dealers Will See Compact Pickup In 2021
Ford is the leader in pickup sales in the U.S. and it’s looking to add another model soon.
Reports are saying that Ford COO Jim Farley has told dealers a compact unibody pickup is coming to showrooms in 2021 with a starting price under $20,000. However, Ford has not publicly confirmed the report. Ford spokesperson Dawn McKenzie said in a statement to Car and Driver that the company is “significantly expanding our North America lineup with all-new vehicles and entering new segments with fresh designs and white-space silhouettes that will position us for even more growth.”
As of now, Ford’s least expensive vehicle is the subcompact EcoSport SUV, followed by the Ranger pickup which starts at $25,605.
While details on the compact pickup haven’t been revealed, it’s understood to be similar to the Ford Fiesta-based Courier built in Brazil with ended production in 2013. Reason behind this theory is that Ford recently applied for a U.S. trademark on the Courier name. A camouflaged vehicle suspected of being a prototype for the vehicle has also been spotted at a Ford development facility in Michigan.