The Jeep Renegade Is Getting The Axe And Everyone Is Okay With That

2023 Jeep Renegade via Stellantis
2023 Jeep Renegade via Stellantis

To the average person, the Jeep Renegade is the brand’s most affordable model. Built on the platform of the Fiat 500X in Italy, the Renegade first arrived in 2015 and received an impressive number of sales… 106,606 to be exact by 2016. Even though it was discovered that this SUV was a “stoppie”, which is when a vehicle stands up on its front wheels in situations that require heavy braking, it didn’t have much of a negative blow to sales.

However, it is being reported that due to consistently poor sales, the Jeep Renegade will be discontinued in the U.S. and Canada. Despite it being the most affordable Jeep model with a starting MSRP of $28,445, sales have been so slow that dealers have had enough new units to last them two years. That is ten times the Market Day Supply (MDS) for a new car. Soon that mantle will fall to the compact Jeep Compass SUV.

Why Were Jeep Renegade Sales Declining?

Sales for the Jeep Renegade began to decline starting in 2019. But they really started to plummet in 2022 with only 27,459 units sold. By Q3 of 2023, sales went down an extra 35% with only 6,412 vehicles sold.

The Jeep Renegade will be the second model taken off the U.S. market in 2023. In February 2023, the Jeep Cherokee was also pulled from production. But despite being removed from the U.S. and Canada, the Jeep Renegade will remain for sale in other markets like Mexico, Europe, South America, and Asia.

For the European market, the Renegade is joined by the Jeep Avenger, an even more compact SUV that is six inches shorter than its sibling.

The Jeep Gladiator Could Be In Trouble Too

Another Jeep model that has been struggling to make sales is the Gladiator pickup. Many North American dealers have had to slice as much as $20k in discounts just to move units off their lots. However, the 2024 Jeep Gladiator is expected to receive many of the updates seen on the revamped 2024 Jeep Wrangler.

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