Jeep Is Glad Apple Has Dropped ‘Jeep’ From Emoji Search

You would think Jeep would want there to be an emoji featuring its vehicles. However, the automaker didn’t want its brand connected with the generic images.

Jeep is notorious for trademarking its name as people often throw it around in reference to anything off-road related.

The vehicle now only pops up when something generic like “SUV” or “vehicle” is typed in. And while Jeep is happy with the change, some other automakers, like Ford, are pursuing a generic emoji association for their vehicles.