If You Like Whitewalls, Check Out The New Tires From Lexus
February 13th, 2019
If you're a fan of the whitewall look, check out Lexus' new collaboration. To celebrate the launch of the first-ever 2019 UX, a luxury compact crossover engineered for the city, Lexus partnered with designer John Elliott to create the “Sole of the UX” — custom tires inspired by his John Elliott x Nike AF1 shoe.
The tires loosely resemble the classic silhouette of Elliott’s sneaker taking on the clean, purposeful, and modern design. They were revealed at Elliott’s New York Fashion Week after-party on February 9, 2019, and the collaboration features an all-white UX with custom tire details inspired by Elliott’s design. They include white on white layers and double-stitched leather. The first-ever UX was designed for the city and “modern urban explorer”.
“The first-ever Lexus UX was engineered and designed for the city,” said Lisa Materazzo, Lexus vice president of marketing. “We wanted to push that concept even further by creating the ultimate homage to urban style: tires inspired by classic, street-style sneakers.”
“Sole of the UX” will make additional appearances throughout the country later this year.