Every Car Commercial from the 2022 Big Game
Whether you were rooting for the Rams, the Bengals, or neither, this is the one sporting event of the year where we can actually look forward to the commercials more than the game itself. This year, viewers may have noticed that automakers took up a decent amount of airtime.
As electric vehicles continue to gain market share, many of this year’s EV ads shared screentime with celebrities, evil geniuses, Greek gods, and even robotic dogs!
Check out this year’s best car ads below:
If you were a fan of the HBO Series The Sopranos, chances are you felt a jolt of excitement as soon as you heard the theme song “Woke Up This Morning” come out of nowhere. However, instead of seeing Tony Soprano’s reflection in the rearview mirror during his morning commute from New Jersey to New York, it’s his daughter, Meadow. Fans will also have noticed that instead of the classic ’90s Chevy Suburban, she is seen driving the new Silverado EV pickup, noting it as “a whole new truck for a whole new generation.”
Kia definitely cranked up the “cute factor” in their EV6 ad starring a robotic dog determined to find his human. While most viewers were busy getting their heartstrings pulled, some may have missed the EV6’s feature to use its battery charge on other devices. Or in this case, recharge the robo-dog.
Brie Larson can be seen frequenting Nissan’s ads. But for the big game, she is joined by a few other stars like Eugene Levy, Dave Bautista, and Danai Gurira in an over-the-top action flick using the 2023 Z sports car.
Dr. Evil is infamous for his several attempts at world domination, only to be foiled by International Man of Mystery, Austin Powers. This time, after seizing control over General Motors, Dr. Evil, along with his number two, Number Two (Rob Lowe), right-hand henchwoman Frau Farbissina (Mindy Sterling), and son Scott (Seth Green).
Climate change is billed as Dr. Evil’s only obstacle from taking over the world. So in order to fulfill his plans as Earth’s dictator, he must lower his carbon footprint. That’s where GM’s line of EVs come in, like the Hummer EV, Silverado EV, and Cadillac Lyriq.
If the Greek gods Zeus and Hera were to enter retirement, how would they do? In BMW’s ad starring Arnold Schwartzenegger and Salma Hayek, it would be a little rough at first.
Zeus (Schwartzenegger) quickly grows tired of being treated like a walking phone charger, so Hera (Hayek) gifts him a BMW iX electric SUV, relieving him of his zapping duties and finally allowing him to relax. At least for a little while.
Polestar, Volvo’s all-electric division took a more minimalistic approach in their big game ad by emphasizing the phrase “no compromises” over its Polestar 2 EV. All while letting viewers know that it’s not resorting to popular gimmicks like celebrities, jokes, voiceovers, and “conquering Mars” like the rest of its competition. They wanted to keep it simple and straight to the point. According to viewers, mission accomplished.
Toyota Tundra fans are familiar with their truck of choice trying to “keep up with the Joneses.” So the automaker’s ad took that saying to heart by taking three famous “Joneses” (Tommy Lee Jones, Leslie Jones, Rashida Jones) and pitting them up against each other in an off-road free-for-all. Close it out by a last-second cameo by Nick Jonas, who attempts to rebrand the race as “keeping up with the Jonases.”
Porsche isn’t usually the kind of automaker that needs help getting its name out there. But rather than push a certain model, their big game spot served more as an ad for the upcoming Top Gun sequel, in which the love interest to Tom Cruise’s character drove a classic Porsche. So one can only assume that it will be featured again in Top Gun: Maverick.
Ozark star Jason Bateman taps back into his comedic roots by reminding viewers that some of humanity’s greatest technological advancements had very awkward beginnings. From phones, televisions, and of course, the electric car. That’s where Hyundai’s new Ioniq 5 electric crossover comes in, noting that EV’s have both evolved and matured for the modern era.