White is the Most Popular Car Color in the U.S. for 2022
Based on data collected by iSeeCars.com, the most popular car colors of 2022 in the U.S. is literally in black and white.
The study analyzed the colors of over 6.1 million cars being driven on the road, and found that white is the popular color being driven right now, consisting of over 25%. The next colors following it also landed on the greyscale, consisting of black, gray, and silver.
The grayscale-colored cars (white, black, gray, and silver) dominated the study, taking up 78.5% of the total cars on the road. A quarter of all of the vehicles in this study where white, making it the most popular color for buyers, followed closely by black.
“White’s popularity can be attributed to it being one of the easiest colors to maintain, and because it is a common color for fleet and rental vehicles, white is prevalent in the used car market,” says iSeeCars Executive Analyst Karl Brauer. “Black remains a popular choice for car buyers, and its popularity is emphasized by many automakers choosing to release special black editions of their vehicles for an added cost,” said Brauer. “Moreover, consumers may prefer gray and silver because they are practical colors, yet are slightly more novel than white and black.”
The most popular non-grayscale colors on the list were blue (5th) and red (6th). “Subdued blue hues are likely a popular choice among consumers who want to stand out in the sea of cars in neutral colors without being too flashy,” said Brauer, adding, “Red cars are commonly associated with sports cars, with performance-oriented drivers often opting for this hue.”