Harley-Davidson Is Hoping To Save Itself With New Designs
Harley-Davidson has been in the media recently for its overseas production and battle with President Trump. And now the company has announced the next revolution of two-wheeled freedom. It’s intended to inspire future riders who have yet to even think about the thrill of riding.
The company is extending its leadership in heavyweight motorcycles by developing improved and more technologically-advanced Touring and Cruiser motorcycles. The goal is to keep existing Harley-Davidson riders engaged and riding longer, which seems to be the current roadblock for the company.
The new designs include a new modular 500cc to 1250cc middleweight platform of motorcycles that spans three distinct product spaces and four displacements, starting with the company’s first Adventure Touring motorcycle, the Harley-Davidson™ Pan America™ 1250, a 1250cc Custom model and a 975cc Streetfighter model, all of which are planned to launch beginning in 2020.
The Pan America
Developing a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia emerging markets through a planned strategic alliance with a manufacturer in Asia. This new product and broader distribution are intended to fuel Harley-Davidson’s customer access and growth in India.
The Custom Cruiser
This one is closest to a transitional design for Harley-Davidson. It’s got a lot of old school styling with a healthy dose of modernity.
Basically, a naked sport motorcycle with a gigantic engine. Not great for a long haul or anything substantial, but it does look cool.
Leading the electric motorcycle market by launching Harley-Davidson’s first electric motorcycle, LiveWire™, in 2019. It’s the first in a broad, no-clutch “twist and go” portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of the sport. LiveWire will be followed by additional models through 2022.
Do you think this will be able to turn things around for them?