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General Motors: GearOn™ system highlights lifestyle accessories for new midsize truck

  09/26/2014
Chatchai Somwat / Shutterstock.com

From General Motors:

DALLAS – With a pair of mountain bikes mounted and a weekend's worth of gear stowed, Chevrolet's Colorado Sport concept is ready for adventure. It was unveiled today at the State Fair of Texas, demonstrating the lifestyle-oriented versatility of Chevy's all-new midsize pickup.

"It's not just mountain bikes, but just about any passion you can name, from kayaking, fishing, dirt bikes and more," said Tony Johnson, Colorado marketing manager. "It's a truck for those who need the versatility of a pickup to support their work and lifestyle interests, but don't need a full-size truck to do it."

The 2015 Colorado is available in extended- or crew-cab models, with a choice of a 2.5L four-cylinder or 3.6L V-6 engine. The Colorado's V-6 is the segment's most efficient, with an EPA-estimated 27 mpg on the highway (2.5L 2WD models), and the most powerful, at 305 horsepower (3.6L). It also boasts the segment's highest trailering rating – 7,000 pounds, when properly equipped.

The Colorado's interior is tailored to meet the needs and expectations of today's midsize truck customers. With a quiet cabin and interior designed for thoughtful functionality, the Colorado offers features common to cars and crossovers, including Chevy MyLink with a built-in 4G LTE Wi-Fi hotspot and segment-first applications of Lane Departure Warning and Forward Collision Alert.

At the back of the Colorado, proven Chevrolet truck features offer conveniences not found in competitors' vehicles, including an easy lift-and-lower tailgate and rear bumper assist steps, which eases cargo loading.

The Colorado also offers the innovative and adjustable GearOnTM Accessory System that allows customers to stow larger items such as bikes and kayaks above the bed, leaving room for smaller gear, such as coolers and tents, inside the bed. The GearOnTM System is at the heart of the Colorado Sport concept's package of lifestyle and personalization accessories. Additional accessories on the truck – all available from Chevy dealers – include:

Assist steps

Cargo rings

Splash guards

Tiered storage

Bike rack

Cargo divider

Wheel lip moldings.

Accessories were at the heart of Colorado's development, giving customers options to match its capabilities with integrated functionality and designs to complement its distinctive styling. GearOnTM accessories are designed, engineered, tested and backed by Chevrolet, and many can be ordered with the vehicle and included in the price. The cost of added accessories can be factored into financing for the Colorado, and all vehicle accessories are covered by the new-vehicle warranty.

The Colorado Sport also wears unique concept wheels that are being evaluated for future production.

Prices for the 2015 Colorado start at $20,995 for a four-door extended cab model with a 200-horsepower four-cylinder engine. Chevrolet supports Colorado owners with two years or 24,000 miles (whichever comes first) of scheduled maintenance.

Editors' Note: The Manufacturer's Suggested Retail Price includes destination freight charge but excludes tax, title, license, dealer fees and optional equipment.

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