Ford’s First $100K Pickup Is The 2018 F-Series Super Duty Limited



Ford is taking the F-Series where it’s never gone before.

The automaker unveiled the new F-Series Super Duty Limited on ‘Fox & Friends’ and it is the most luxurious and expensive model ever.The truck starts at $82,130 for an F-250 4×4, while a fully loaded F-450 4×4 Limited dually totals up at $95,750. Add title, taxes and fees and you’re pretty much looking at a six-figure truck which also makes it Ford’s priciest product next to the $450,000 GT supercar.

All of the Super Duty Limiteds come loaded with a long list of standard features that includes a 360-degree camera system, adaptive cruise control, panoramic moonroof, two-tone Camelback leather upholstery, a microfiber suede headliner and a 6.7-liter V8 diesel engine.

Ford Super Duty marketing manager Brian Rathsburg said a typical target customer is someone who tows a $250,000 horse trailer, or a six-figure boat and is looking for a truck to match.

Transaction prices have recently increase for heavy duty pickups in recent years as brands have added more upscale models to their lineups. The industry average was $55,473 in August, according to Kelly Blue Book. Ford leads the segment at $57,199. Get your work or cowboy boots polished soon because the 2018 Series Super Duty Limited is scheduled to start showing up in Ford showrooms by the end of this year.

Read More from PowerNation