Ford's First $100K Pickup Is The 2018 F-Series Super Duty Limited


Ford is taking the F-Series where it’s never gone before.

The automaker unveiled the new F-Series Super Duty Limited on ‘Fox & Friends’ and it is the most luxurious and expensive model ever.The truck starts at $82,130 for an F-250 4x4, while a fully loaded F-450 4x4 Limited dually totals up at $95,750. Add title, taxes and fees and you’re pretty much looking at a six-figure truck which also makes it Ford’s priciest product next to the $450,000 GT supercar.

All of the Super Duty Limiteds come loaded with a long list of standard features that includes a 360-degree camera system, adaptive cruise control, panoramic moonroof, two-tone Camelback leather upholstery, a microfiber suede headliner and a 6.7-liter V8 diesel engine.

Ford Super Duty marketing manager Brian Rathsburg said a typical target customer is someone who tows a $250,000 horse trailer, or a six-figure boat and is looking for a truck to match.

Transaction prices have recently increase for heavy duty pickups in recent years as brands have added more upscale models to their lineups. The industry average was $55,473 in August, according to Kelly Blue Book. Ford leads the segment at $57,199. Get your work or cowboy boots polished soon because the 2018 Series Super Duty Limited is scheduled to start showing up in Ford showrooms by the end of this year.